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Flagship service · Ireland & UK

3D Product Configurators that sell complex products.

Turn your product catalogue into an interactive sales engine. We build engineering-grade 3D configurators that give buyers real-time visuals, accurate pricing and instant quotes - straight from your website.

94%
Higher conversion with interactive 3D content, per Shopify research
24/7
Quoting without a sales rep - buyers price their own build any hour
100%
Buildable configurations, validated against your engineering rules
Source: Shopify research on products with interactive 3D/AR content
00/ The proof

Try it yourself - three
live configurators.

Three real working examples - a storage unit, a window and a stainless lab bench - all built on the same engine we tailor to any parts-based product. Pick a tab and start configuring.

Interactive demos

Three live configurators, one engine

Configure a storage unit, a window or a stainless lab bench and watch the price update in real time. Best experienced in a desktop browser - or open a demo directly.

Drag to rotate
Configuration valid 0 components €0 estimated
Complex systems

Need engineering rules and multi-part layouts?

The advanced stage builder demo adds structural validation, grid-based layouts and live parts lists and pricing - the same engine at full depth.

Open the stage-builder demo

Unbranded demonstration builds. Every configurator we ship is tailored to your parts system, pricing and brand.

01/ Why configurators win

Three problems
we remove.

If your product is assembled from parts, your sales process carries three hidden costs. A configurator removes all of them at once.

A / SPEED

The quoting bottleneck

Sales teams lose days calculating custom quotes by hand - and buyers go cold while they wait. Our pricing engine returns an accurate quote instantly, 24/7, so the enquiry lands warm with the configuration already attached.

B / CONFIDENCE

The imagination gap

Buyers hesitate when they can't see the finished product - a spec sheet is not a decision-maker. Photoreal 3D removes the doubt: they rotate it, resize it, recolour it, and commit to exactly what they saw.

C / ACCURACY

The engineering disconnect

Pretty visuals that can't be manufactured cost real money in reworks and refunds. We encode your manufacturing rules into the engine, so every configuration a customer can create is one you can actually build.

02/ What we build

One engine,
any parts-based product.

If it's assembled from standard components, it can be configured, priced and quoted on your website. These are the builds we're asked for most.

01

Product configurators

Colour, size, material and add-on options with live pricing, straight into the cart.

E-commerce
02

Event & stage builders

Drag-and-drop deck, step and rail layouts with weight-rated, buildable output.

Events
03

Warehouse racking & storage

Bay-by-bay layout tools that respect load limits and generate complete parts lists.

Industrial
04

Kitchens, joinery & fitted furniture

Room-aware design tools that keep every unit within your manufacturing constraints.

Interiors
05

Signage & display

Size, substrate and fixings configured visually, priced per square metre in real time.

Print & signage
06

Modular buildings & garden rooms

Footprint, cladding and interior options with instant, itemised quotations.

Construction
03/ How it works

From parts list
to sales engine.

Five steps, one fixed quote, a working prototype within weeks. You review real progress with your real products at every stage.

Step 01

Parts & rules audit

We map your catalogue, constraints and pricing logic - the engineering truth behind the product.

Component inventory Constraint map Pricing logic spec
Step 02

3D asset build

Web-optimised models of every component, built from your CAD, drawings or photos.

Optimised model library Materials & finishes Compression pass
Step 03

Configurator engine

Drag-drop UI, constraint validation and live pricing - the same engine behind our demo.

Interactive 3D scene Rule validation Real-time pricing
Step 04

Quote & output layer

Instant quotes, parts lists and BOM export, handed off to your CRM or inbox.

Instant quote PDF Parts list / BOM CRM or email handoff
Step 05

Launch & iterate

Analytics, A/B testing and new product lines as your catalogue grows.

Usage analytics Conversion testing Catalogue expansion
04/ Under the hood

Engineering-grade,
not a gimmick.

The visual layer is the easy part. What makes a configurator sell is the machinery underneath it - and that's where we're strongest.

Rendering

Three.js / WebGL

Runs in any modern browser - no plugin, no install, no app store. Smooth on ordinary hardware.

Logic

Rule & constraint engine

Your manufacturing logic encoded into the core, so invalid builds are impossible by design.

Commerce

Live pricing & BOM

Every change re-prices instantly and keeps an itemised parts list in sync, ready to export.

Integrations

CMS & CRM connected

Embeds in WordPress, Shopify or custom sites; leads flow to HubSpot, Salesforce or email.

Reality

AR-ready

Buyers view the configured product in their own space from a phone camera - no app needed.

Ownership

Self-hosted or embedded

Run it on your infrastructure or ours. Either way, you own the build - code, models and rules.

05/ Frequently asked

The practical
questions.

What buyers of configurators ask us before they commit. If yours isn't here, ask it on the call - with the live demo open.

Typical Aprexion builds range from EUR 8,000 to EUR 40,000 depending on catalogue size and rules complexity. A simple single-product configurator with a handful of options starts lower; a full parts-based builder with live pricing, BOM output and CRM integration sits at the upper end. After a short scoping call we quote a fixed price - no day-rate drift.
Typically 4-10 weeks from kickoff to launch. The biggest variables are how many parts need modelling and how complex your configuration rules are. You see a working prototype with your real products within the first few weeks, not at the end.
Yes. The configurator runs in any modern mobile browser with no app install. We tune model complexity and controls per device, so phones get a lighter scene and touch-friendly UI while desktops get the full experience.
That is the point. Every configuration produces an itemised parts list (BOM) and an accurate price from your pricing logic. Buyers can download a quote instantly, and the enquiry - with the full configuration attached - lands in your inbox or CRM.
No. Most of our clients start with none. We build web-optimised models from your CAD files, technical drawings or even good photographs. If you do have CAD, we convert and compress it for the web rather than remodelling from scratch.
Yes. The configurator embeds into any site - WordPress, Shopify, Webflow or fully custom - as a full page or an embedded component. Quotes and leads can push to HubSpot, Salesforce, email or a plain spreadsheet, whatever your sales team actually uses.
Aggressive model compression, lazy loading and progressive detail. Models are optimised specifically for the web - typically a few megabytes for an entire catalogue - so the configurator loads in seconds on ordinary connections and never blocks the rest of your page.
Anything assembled from standard parts: stages, racking, kitchens, fitted furniture, signage, modular buildings, garden rooms, exhibition stands, machinery guarding. If your sales team currently prices custom combinations by hand, a configurator will pay for itself.

Ready to let customers build their own quote?

Bring your parts list and price sheet. We'll walk you through the live demo and show you exactly what a configurator for your product would look like - and cost.

Start your configurator